Lead generation is primarily concerned with which of the following?

Lead generation focuses on attracting new customers and creating interest in products or services. The primary goal is to identify and cultivate potential customers who may eventually convert into paying clients. This process involves strategies such as content marketing, social media outreach, email campaigns, and other promotional efforts designed to gather contact information from individuals who show interest.

By concentrating on attracting new customers, businesses can expand their reach and grow their customer base, which is essential for long-term success and revenue generation. Effective lead generation can help to build a pipeline of prospects that sales teams can then engage with, ultimately driving conversions and sales.

In contrast, increasing prices, reducing marketing costs, or improving product quality do not directly relate to the lead generation process itself, as these aspects pertain more to pricing strategy, budget management, and product development, respectively.