Psychographics typically look at which of the following characteristics?

Psychographics focus on the psychological aspects of consumers that influence their behaviors, preferences, and decision-making processes. Specifically, they often examine characteristics such as social class, personality traits, values, attitudes, interests, and lifestyles. By understanding these factors, marketers can create more tailored and effective marketing strategies that resonate with their target audience on a deeper level.

In contrast, the other options primarily address aspects of demographics or geographic data. For example, income and education level pertain to socioeconomic factors, while demographics and age concentrate on the statistical characteristics of populations. Geographic location and hobbies, while relevant to consumer behavior, do not encompass the broader psychological and lifestyle elements that psychographics are designed to capture. Thus, focusing on social class and personality characteristics provides a comprehensive view of the psychological profile of consumers, making it the correct choice.