What are trademarks used for?

Trademarks are primarily used to identify and protect company brands. A trademark is a distinctive sign, symbol, word, or combination thereof which is legally registered or established by use as representing a company or product. Trademarks help distinguish the goods or services of one entity from those of others, allowing consumers to recognize the origin of a product or service easily.

By safeguarding these identifiers, trademarks help maintain the reputation and integrity of a brand in the marketplace, preventing confusion among consumers and protecting against infringement by competitors. This legal protection enables businesses to invest in their branding and marketing strategies with increased confidence, fostering brand loyalty. Therefore, the role of trademarks in identifying and protecting brands is fundamental to the integrity of commerce and consumer choice.