What aspect is not typically a result of effective customer engagement?

Effective customer engagement is designed to foster positive relationships between a business and its customers, leading to a variety of beneficial outcomes. One of the key aspects of effective engagement is that it encourages active participation and communication, prompting customers to feel valued and heard.

Increased customer loyalty is often a direct result of effective engagement. When customers feel connected to a brand, they are more likely to continue purchasing from it. Similarly, improvement in brand perception is a logical outcome; as customers engage positively, they often develop a more favorable view of the brand, which can enhance its reputation in the market.

Furthermore, higher rates of customer conversion are also a significant benefit of effective engagement. By nurturing relationships through meaningful interactions—such as personalized communications, prompt responses to inquiries, and overall customer support—companies can guide potential customers through the decision-making process more effectively.

In contrast, higher rates of customer dissatisfaction contradict the principles of effective customer engagement. When businesses engage effectively, they are typically addressing customer needs, resolving issues promptly, and fostering a positive experience. Therefore, dissatisfaction is generally not an outcome associated with successful engagement strategies. This makes the identification of increased customer dissatisfaction as the correct answer, highlighting it as an anomaly within the context of the question.