What defines digital marketing?

Digital marketing is defined as the practice of promoting products or services using various digital channels and technologies. This encompasses a wide range of online platforms, including social media, search engines, email, websites, and mobile applications. The key aspect of digital marketing is its ability to reach target audiences effectively through various digital means, allowing for more interactive and measurable marketing strategies.

In contrast, the other options focus on traditional forms of marketing that do not utilize digital technologies. For instance, using television and radio for promotions limits the scope to only audio and visual broadcasting without the interactive elements of digital marketing. Similarly, focusing solely on physical flyers and limiting advertising to print media ignores the vast potential of online engagement and the benefits of reaching users where they are most active—online.

Thus, the defining characteristic of digital marketing is its reliance on digital platforms and technologies to connect with consumers, which enables businesses to adapt and thrive in an increasingly online marketplace.