What is a marketing funnel?

A marketing funnel is a model that illustrates the stages a potential customer goes through on their journey from first becoming aware of a product or service to ultimately making a purchase. This concept helps marketers understand and visualize the customer experience, guiding them in developing strategies that align with each stage of the journey.

The stages typically include awareness, interest, consideration, intent, evaluation, and the final purchase decision. By recognizing where a customer is in the funnel, marketers can tailor their messaging and tactics to foster movement through the stages. This could involve creating awareness through advertising, engaging potential customers with informative content, and providing incentives to encourage conversion at later stages.

Focusing on this model enables businesses to optimize their marketing efforts, measure effectiveness, and improve customer experiences, which ultimately drives sales and sustainable growth. This is foundational for marketing strategies, making option A the most accurate definition of a marketing funnel.