What is a potential consequence of cold-canvassing?

Cold-canvassing, which involves approaching potential customers without prior engagement or relationship, often leads to a higher likelihood of rejection. This occurs because prospects are typically unaware of the individual or organization making the approach, and may not be interested in the product or service being offered at that moment. The lack of established rapport means that many recipients of such unsolicited contact are likely to decline participation or show a negative response.

While there could be scenarios where cold-canvassing could lead to building relationships or securing sales, these outcomes are generally less common compared to the overwhelming probability of encountering rejection. This inherent challenge is a significant consideration for marketers engaging in cold-canvassing strategies.