What is meant by cold-canvassing?

Cold-canvassing refers to a sales approach where a salesperson contacts potential customers without prior knowledge of their interest in the product or service being offered. This method involves reaching out to prospects who have not previously engaged with the salesperson or the business, making it a proactive technique to identify new leads. In this context, the focus is on directly approaching individuals or organizations that may not be familiar with the salesperson's offerings, which is why it is categorized as sales where prospective customers are not known.

While other approaches, such as contacting known clients for feedback or utilizing networking events, may be valuable for generating leads, they do not embody the essence of cold-canvassing. Similarly, advertising to identified groups of consumers implies a pre-existing knowledge of potential customers, contrasting with the fundamental concept of reaching out to unknown prospects.