What is micro-marketing primarily focused on?

Micro-marketing is primarily focused on the behavior and attitude analysis of target markets. This approach emphasizes understanding the specific needs, preferences, and characteristics of smaller, well-defined segments within a larger market. By analyzing consumer behaviors and attitudes, marketers can create highly targeted campaigns that resonate more deeply with particular groups of consumers, leading to enhanced engagement and effectiveness.

In contrast to mass marketing—which aims to reach a broad audience—micro-marketing hones in on niche markets or individual customers, allowing businesses to tailor their products and services to meet specific demands. This focus can result in stronger customer relationships and higher conversion rates as the marketing messages are more relevant and personal.

While other options mention concepts like reducing marketing costs or strategies for large companies, these do not align with the core essence of micro-marketing, which is about precision and depth in understanding consumers rather than the scale of marketing efforts.