Which marketing approach seeks to analyze and leverage consumer behavior and attitude?

The chosen answer refers to micro-marketing, which is a marketing strategy that focuses on targeting specific segments of consumers based on their individual preferences, behaviors, and attitudes. By analyzing these consumer behaviors and attitudes, micro-marketing allows businesses to tailor their products, services, and marketing messages to meet the unique needs of each customer segment. This personalized approach enhances customer engagement and can lead to more effective marketing campaigns.

Micro-marketing uses detailed data analytics to gain insights into how different groups of consumers think and act, enabling marketers to create highly targeted strategies that resonate on a personal level. The effectiveness of this approach often results in higher conversion rates and loyalty, as customers feel that the marketing efforts speak directly to their specific needs and desires.

In contrast, mass marketing aims to reach a broad audience with a single message, which doesn't account for individual consumer behavior and attitudes as effectively. Traditional marketing channels often employ a similar broad approach, while digital marketing, although it allows for about leveraging data and consumer behavior, tends to focus on channels and tactics rather than the segmentation aspect emphasized in micro-marketing. Thus, micro-marketing stands out as the approach that specifically seeks to analyze and leverage consumer behavior and attitudes.