Which of the following best describes the goal of a marketing strategy?

The goal of a marketing strategy is centered around effectively reaching target customers while also achieving the overall business objectives of the organization. A marketing strategy outlines how a business intends to engage with potential customers to offer them value, build relationships, and ultimately drive sales or brand loyalty.

In focusing on target customers, a well-crafted marketing strategy considers factors such as customer demographics, preferences, and behaviors, which allows for tailored messaging and promotional efforts. This can lead to improved customer satisfaction and retention, ultimately contributing to the success of the business.

Achieving business objectives encompasses a wide range of goals, from increasing market share and revenue to enhancing brand awareness and improving customer engagement. A successful marketing strategy aligns closely with these objectives to ensure all marketing efforts are purpose-driven and measurable.

Other options, while they may involve elements relevant to business operations, don't encapsulate the holistic purpose of a marketing strategy. Maximizing product costs would contradict the objective of providing value to customers, increasing inventory turnover focuses solely on operational efficiency rather than market engagement, and eliminating competition ignores the collaborative aspects of market presence and customer relations.