Which of the following is not a benefit of customer engagement?

Customer engagement plays a crucial role in building strong relationships between businesses and their customers, leading to several significant benefits. Higher conversion rates are a direct result of effective engagement strategies, as engaged customers are more likely to make purchases. Improved brand perception is also a key outcome; when customers feel connected to a brand and experience regular engagement, they tend to form a more positive opinion of it.

Additionally, increased customer loyalty is a well-documented benefit of customer engagement. Engaged customers are often more loyal, resulting in repeat purchases and recommendations to others, which can further enhance a brand's reputation and customer base.

On the other hand, increased market competition is not a direct benefit of customer engagement. Instead, customer engagement typically leads to stronger customer relationships, which can actually provide a competitive edge rather than increase competition. While engaged customers help businesses succeed, the idea of increasing competition is more related to external market dynamics and not something that results directly from customer engagement efforts.