Which of the following is NOT a focus area in advertising?

In advertising, the focus areas typically encompass various strategies and audiences that businesses aim to reach. These areas often include trade, industrial, and national advertising, each playing distinct roles in how products and services are marketed.

Trade advertising targets intermediaries, such as wholesalers and retailers, with the aim of influencing their decisions to stock or promote products. Industrial advertising is directed towards businesses or organizations that require goods or services for further production or operational use, making it crucial in B2B markets. National advertising typically refers to campaigns that are executed on a broader level, aiming to reach consumers across an entire country, thereby helping to create brand awareness and market penetration.

On the other hand, while "global" can refer to international advertising strategies, it is not classified as a primary focus area like the other three. Global advertising encompasses a broader scope that includes campaigns aiming to reach multiple countries or cultures, which may not be the straightforward focus for many businesses compared to the specific target areas of trade, industrial, or national advertising. Therefore, it does not fit neatly into the typical categorizations of advertising focus areas. This makes it the correct answer as the option that is not primarily recognized as a focus area in advertising.