Which of the following outlines the three phases of the control process?

The correct choice outlines the three critical phases of the control process in management and marketing.

Firstly, measuring performance involves collecting data and metrics to understand how well the organization’s strategies and operations are functioning. This phase provides the necessary quantitative and qualitative insights needed to assess performance against established criteria.

Secondly, comparing the measured performance to objectives is crucial. This step allows organizations to identify any gaps between current performance and desired outcomes. By establishing benchmarks or key performance indicators (KPIs), businesses can clearly see whether they are on track to meet their goals or if there are areas where performance is lacking.

Finally, making adjustments is the process of implementing changes based on the insights gained from measurement and comparison. This may include modifying strategies, reallocating resources, or even changing tactics to better align with objectives. This adaptive approach ensures that organizations remain responsive to both internal and external factors that could impact their success.

The choice emphasizes a systematic method that aids companies in enhancing performance and achieving strategic goals effectively.