Which of the following tactics can be part of a lead-generation strategy?

Networking events to find potential customers is an effective tactic within a lead-generation strategy because it focuses on building relationships and directly engaging with potential clients. These events provide an opportunity to meet individuals who may have an interest in your products or services, allowing for face-to-face interaction that can help establish trust and rapport.

Additionally, by participating in networking events, marketers can showcase their expertise, gather valuable insights about industry trends, and identify new leads. This proactive approach contributes to a pipeline of potential customers who might not have been reached through other marketing channels.

Other strategies that might be considered for lead generation often involve varying levels of investment or focus that do not enhance the prospecting process as directly as networking.