Which of these is NOT a component of psychographics?

Psychographics is a segment of marketing that focuses on the psychology of consumers, including their interests, lifestyles, values, and personalities. This is where the concept of lifestyle comes into play, as it examines how individuals spend their time and resources, shaping their buying behaviors. Social class is also a psychographic element that reflects the influence of a person's position in society on their values and lifestyles.

Personality characteristics additionally play a significant role in psychographics as they delve into an individual's attributes, preferences, and behaviors, which can significantly influence consumer choices.

On the other hand, demographic data refers to statistical information that describes populations, such as age, gender, income, education level, and geographic location. While demographic data can provide valuable insights and is often used in conjunction with psychographic information, it does not belong to the psychographic category itself, which is primarily focused on the psychological factors driving consumer behavior rather than statistical characteristics. This distinction is why demographic data is identified as NOT a component of psychographics.