Which strategy could reduce the effectiveness of lead generation?

Focusing exclusively on current customers can reduce the effectiveness of lead generation because it narrows the target audience and limits market expansion. Lead generation is primarily about attracting new potential customers who are not yet aware of or engaged with a business. By concentrating solely on existing customers, the opportunity to reach and convert new leads is diminished. While nurturing current customers is important for retention and loyalty, successful lead generation relies on diversifying outreach strategies to include new prospects and markets. This balance is crucial for sustained business growth and attracting a diverse customer base.